Custom Wytelyne Unveils Refreshed Brand Identity Following BAMUK Group Acquisition

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CHATHAM, KENT – Custom Wytelyne, the Southeast’s specialist powder coating operation, has introduced a refreshed brand identity to reflect the company’s evolution under BAMUK Group ownership and the leadership of General Manager Matthew Hodges and Managing Director Dave Fisk.

The rebrand, which includes a refined visual identity and repositioned market presence, follows BAMUK Group’s acquisition of Custom Wytelyne in May 2024. Rather than change for its own sake, the new identity affirms what the company has consistently delivered throughout its 40-year history: expert powder coating for products that deserve to last.

“This isn’t about reinventing who we are,” said Matthew Hodges, General Manager at Custom Wytelyne. “It’s about clarity. For four decades, we’ve approached every project with the same care and technical rigour. This rebrand simply reflects the reality manufacturers have always experienced when they work with us: uncompromising quality, genuine expertise, and the kind of attention to detail that ensures their products perform as intended for years.”

Custom Wytelyne operates the only dedicated aluminium pre-treatment system in Kent, a competence that positions the company uniquely within the region’s manufacturing ecosystem. Certified by AkzoNobel, Tiger Coatings UK, and ISO 9001, the business maintains an on-site laboratory and serves manufacturers across Britain who require powder coating that prioritises longevity over cost alone.

The acquisition by BAMUK Group creates vertical integration alongside group companies Furnitubes, a designer and manufacturer of external street furniture, and Contracts Engineering, a precision fabrication specialist. This configuration provides a complete pathway from initial design to final finish, with end-to-end visibility across the metal fabrication and finishing supply chain.

“Custom Wytelyne is exactly the kind of business we look for at BAMUK,” said Catherine Barratt, CEO of BAMUK Group. “Matthew and his team have built something truly distinctive – technical capability that takes years to develop, combined with the operational discipline that delivers consistent results. When Furnitubes designs a product and Contracts fabricates it, having Custom Wytelyne complete the finishing protects the integrity of the entire process. That matters to our clients, and it matters to us.”

BAMUK Group pursues a hands-on, buy-and-hold strategy, focusing on operational businesses where deep sector knowledge and patient capital drive enduring value. Distinct from the short-term cycles of private equity, the Group prioritises long-term business development.

For Custom Wytelyne’s clients – medium-to-large manufacturers in sectors ranging from street furniture to architectural metalwork – the rebrand signals continuity rather than disruption. The same technical expertise, the same facility, the same commitment to products that require finishing capable of withstanding decades of environmental stress.

“The manufacturers we work with don’t want the cheapest option,” Matthew explained. “They want the right option. They’ve invested months in design and engineering. Our role is to honour that investment by ensuring the finish performs as long as the product itself needs to endure. That’s been our standard for forty years. We’re simply aligning the communication of the brand with the reality of what we do.”

The refreshed brand identity launches alongside an updated website and refined market positioning to establish Custom Wytelyne as the Southeast’s premier choice for powder coating where quality determines value.